Company & Creation

Behind every design is a story. Behind Escape Paradise is a movement—This gear for the wild ones!

Escape Paradise Company is a lifestyle brand born at the crossroads of tropical rebellion and cosmic chill. We create bold, retro-inspired hats and apparel that celebrate surf culture, out-of-this-world vibes, and living life full send—no half measures, just pure paradise energy.

The brand was founded by George Ruiz, a musician, dreamer, and frontman of the Arizona-based reggae-rock band The Irie. Known for his magnetic stage presence, infectious melodies, and fearless creativity, George lives and breathes the vibe that Escape Paradise stands for. Whether he’s shredding guitar under stage lights or chasing sunsets on the coast, George brings a full-send attitude to everything he touches.

Escape Paradise is his vision turned reality—a brand for people who move to their own rhythm, break the rules with style, and know that paradise isn’t a place…it’s a mood.

From the stage to the studio to your favorite snapback—George Ruiz is building a movement.

ABOUT GEORGE RUIZ

George Ruiz is a multifaceted creative force—musician, songwriter, producer, and the unapologetic heartbeat behind The Irie. As the band’s frontman, George fuses reggae, rock, and island soul into high-energy anthems that have earned the group a passionate following across Arizona and beyond. Outside the spotlight, he’s a hands-on producer and the founder of Escape Paradise Company, a brand and creative outlet that mirrors his full-send lifestyle. He also hosts Tiki Time, a laid-back yet unfiltered podcast where music, culture, and good vibes collide. Whether he’s writing riffs, pressing record, or building a brand, George brings the same signature mix of authenticity, ambition, and tropical rebellion to everything he touches.

George Ruiz Music website

If you don’t know The Irie yet, you’re about to!

ABOUT THE IRIE

The Irie is a reggae-rock band based in Arizona, known for fusing tropical rhythms, punk energy, and soulful songwriting into a sound that’s as infectious as it is original. With roots in surf culture and a passion for good vibes, the band creates music that feels like summer all year long. The Irie has built a loyal following through dynamic live shows, emotionally charged lyrics, and tracks that move both the body and the spirit. Whether you’re at the beach, the bar, or blasting it on the road, The Irie delivers the soundtrack for living free and feeling good.

visit the Irie website

Our designs fuse retro grit with tropical soul—bold colors, cosmic symbols, and rebellious energy woven into every thread.

HATS SHIP FREE!

Use Coupon Code HATSSHIPFREE for free US shipping on all hats!

– VISIT OUR STORES